Case studies
What it looks like on the ground
Every assignment told: problem, set-up, results.
Case studies
Building a luxury ritual in Kinshasa nightlife
Making a retail brand matter to Congolese households
Giving a modern voice to a historic Kinshasa manufacturer
Bringing a dairy brand into direct contact with families
Owning the ground when the match is the medium
Making desirable a product nobody asks for
Speaking to two audiences that want different things
Standing out in an aisle where everyone shouts
Selling a destination before selling a flight